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Marketing ideas and news from the Aspedia Marketing Team

Facebook Fraud: Fake Likes Resulting in Low Engagement

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If you aren’t already aware of Facebook’s fake accounts resulting in fake likes and a disengaged audience then you should start by watching this video by Derek Muller on Facebook Fraud. The video highlights where your clicks are actually coming from and that Facebook advertising is in fact a waste of time as your campaigns aren’t reaching the right people.

Ad Campaigns

Google Introduces DoubleClick Search, New AdWords search Funnel & Ryan Air Partners with Google

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It’s all about Google, continually updating products and adding new features all for the benefit of the end user. Google has just introduced a new DoubleClick search function that links in with the Google Merchant Centre and PLA campaigns. AdWords releases a new search function called ‘Attribution Modeling’ for businesses to better understand their consumer’s website behaviour. A statement revelled Ryanair’s CEO is working with Google on a flight search and comparison tool.

Customise your Google+ URLs

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There are many benefits for obtaining a customised URL, first of all it's short and easy to remember and the Web address links directly to your profile or page. Consumers also benefit as they are more likely to remember a short URL, for example, google.com.au/+aspedia rather than https://plus.google.com/118085448716377830238/posts.

How to Customise your URL

Getting the most out of your Google Places Page

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With Google Places on the rise and Google showing more places lists on an increased number of search engine results pages, it’s important to make sure you are utilising your business' Google Places page. Optimising your own company's page gives you the opportunity to either gain a spot on the first page or gain more spaces on the first page. Your business has nothing to lose and everything to gain if optimised correctly.

Gain reviews

The Difference Between Google Places for Business and Google+ Local

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Google Places and Google+ Local are two different Google functions, and if you are confused about the two hopefully we can help you better understand how they work, and how you can utilise them in your own business environment. It can be a struggle for small local businesses to understand how these tools work and what you need to do to implement this free and easy to use Google software.

Google Places

Have you Tried Google Voice Commands?

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The latest Google voice command search now has even more commands than ever before. You may be thinking that this sounds a bit odd but once you start using it either via your android phone or within Chrome on a computer, it becomes quite a useful tool. Google has been pushing out more versions with new features to ensure it is user friendly.

50 Voice Commands

LinkedIn Announces New Showcase Pages Update

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LinkedIn is constantly analysing consumers' needs and their engagement with businesses, products, news, connections as well as a range of other features. LinkedIn is always looking for easier ways for people to connect and stay up-to-date with the latest information that matters most to them. LinkedIn has recently announced a new Showcase Page which allows users to interact with a variety of brands and products in a more intuitive way than ever before.

Updated Features

How to get your Existing Website Ready for 2014 Before the Christmas Break

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The end of the year is always the busiest period with Christmas parties and project deadlines. Amongst the chaos it's a good idea to take a quick look at your website and make sure everything is updated and ready for the New Year. As more people move towards an internet driven world, connecting with the rest of the globe has never been easier. It is important that your website is as up-to-date as possible

1. Update Event

Get your Website Found Online

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More and more websites are being created each day and with the competition continually growing, getting your website and business found on the Web isn’t as simple as putting a couple of pages with a few images and content on it. Online marketing companies will tell you a range of things you need to do, and being able to measure the results is the key.

Tips on Improving your Website's Speed while Improving your Conversation Rates

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Marketers are constantly reviewing their own and client's websites, determining what content, links and layout of the site can be improved to maximise search engine optimisation (SEO) as well as improving user journeys and user interaction. There are a number of questions that also need to be considered including: 'Do we need a responsive site?' and 'Are we using the best calls to action on the homepage and throughout the site?'

Site Speed