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Blog Archive for May 2012

Premium Video, Bing's Clutterless Search and Samsung passes Apple

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This week saw Samsung finally pass their rivals in terms of mobile phones shipped in one quarter, Bing differentiating themselves further from Google's search and Demand Media changing it's game plan.

Demand Media's Quality Content Play
Demand Media has changed from pariah to valued partner with their range of Premium video channels. Known for flooding the internet with low quality content in the past, Demand Media has pivoted and is now focusing on producing high quality video content, promoted on YouTube.

Why are Products appearing in search, the Mobile Play book and Search as Speech

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This week saw Google release Google Shopping and Product Listing Ads for us here in Australia and the search engine arguing that they have the same rights regarding freedom as speech as a newspaper. We also checked out Google's Mobile Playbook, a site optimised for tablets and other mobile devices. Mobile phone optimisation is an important part of the website design process. Here at Aspedia we are excited to see how implementing a mobile site has helped our clients, and are looking forward to producing more websites for mobile and smart phones in the future.

Google's Knowledge Graph, Facebook's $16 Billion, Smart Phones and the Death of Free SEO Links

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This week has seen a lot happen both in search engine marketing and social media. Google's latest change shows how we can expect search to evolve in the near future and Facebook has finally IPO'ed. Google in partnership with a number of research specialists have3 released an exciting study on the changing nature and numbers of Mobile and Smart Phone use globally and GM has pulled their Facebook advertising.

Is Knowledge Graph Google's Future?

New Auction Insights into AdWords Competitors

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Yesterday the Inside AdWords blog posted "Make smarter decisions with the new Auction insights report", announcing the release of the new Auction insights report. This new report supplies information on who is competing for certain keywords and how aggressively:

Auction Insights, going So.cl with Microsoft and Yahoo! Axis

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Yahoo! and Microsoft have been online for almost as long as there has been a World Wide Web, and just this week, both of these veteran tech giants have launched new products. Yahoo! has released Yahoo! Axis, a new cross platform tool that connects a browser with their search tools, and Microsoft has launched a social network built around Bing. Google has also introduced something new in the form of the Auction Insights report now available for AdWords advertisers.

Auction Insights for AdWords