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Blog Archive for June 2011

Why Your Business Needs a CRM System

A Development article written by Mike Whitehouse

Having a CRM System is a vital tool for Sales Force Automation. CRM, or Customer Relationship Management, is a widely used system for companies to manage interaction with customers. The primary goals of a CRM system are to reach and acquire customers, enhance the customer experience through customer service, and to retain customers by refining their target market and initiating relationship marketing.

Internationalisation - Is It Important for your Business?

A Development article written by Lynne Newbury

The goal of Internationalisation is to have content translated to two or more languages to meet the language preferences and content requirements of your visitors.

Either the visitor can choose a language preference or this can be intelligently decided for them based upon the location of the visitor and the existing language settings of their web browser software.

Wiki - What are They?

A Marketing article written by Lynne Newbury

A Wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, and are often used to create collaborative websites and to power community websites.

Using a Wiki you can improve the interaction and collaboration of project teams which is particularly beneficial for any team distributed over a large geographic area. Language and time zone issues become a thing of the past as your members use a centralised system for "controlled" collaboration.