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Blog Archive for November 2012

What is a Database and how can new technologies shape the future of online databases?

A Marketing article written by Elle Meech

In this week’s blog, we will be asking the question "What is a database?" Simply put, a database is information that has been collected, organised and stored in one easy, accessible place much like an electronic filing cabinet. One of the best examples of a database is probably a program most computer users have accessed at one time in their lives, Microsoft Excel. Where Excel is a spreadsheet, a database still takes on a very similar form as a spreadsheet.

Android Dominates Smartphone Imports, Bye Bye Facebook Marketing and Hello AuthorRank.

A Marketing article written by Elle Meech
In this week's blog we take a look at the rise of Google's power once again, this time in the Smartphone market with recent figures suggesting that Q3 imports of Smartphones saw Android leading with 75% of the market. Facebook is back, this time in not so good light as we discover why experts are starting to tell us, in the form of blogs, why reaching your sales audience through social networking sites is no longer top of the list.