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Blog Archive for June 2014

The value of Mobile Marketing Content and how to Boost your Call to Action Conversion rate

A Marketing article written by Elle Meech

This week we take a look at three important areas of content strategy, creating the right content, compelling calls to action and matching images to content.

Statistics vs Anecdotal Evidence in Online Marketing

A Marketing article written by Elle Meech

When it comes to an effective online marketing campaigns we are driven to look at statistics and 'proven' methods behind the techniques before we deploy them. However, we also scour blogs and content to see what the experts say, but exactly how much of this is based on statistics?

Google Update: Panda 4.0 Assessing the Effects 1 month on

A Marketing article written by Elle Meech

With it being just a little over a month since Google released their latest update on 20 May 2014, we studied the effects to rankings and how to get the most out of Panda 4.0.

Search Engine Optimisation and the Human Touch

A Marketing article written by Elle Meech

The recent updates to Google’s algorithms have all but killed off the golden days of SEO, black hat tricks and backend metrics. 

There has been an increase in reported website ranking drops and inbound traffic due to such changes. However, many of these reported are from websites deploying backhanded SEO tactics of old.