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Marketing ideas and news from the Aspedia Marketing Team

Google Launches Powerful New Features in Adwords Benefiting Businesses and Users

A Marketing article written by
The advertising and marketing world is always evolving and continually finding new and innovative ways to reach the consumer. Google's new launch of the enhanced Adwords campaign focuses on the user attributes and finding the simplest way to deliver a message specific to the individual's wants and needs.
The new features benefit both businesses and consumers. For the consumer the results of a search are tailored around whether it is on the run with a mobile device, at home on a tablet, or at work on a desktop.

A New Marketing Tool from the Guys Over at Google!

A Marketing article written by Lynne Newbury
Google has just launched 'Google Think Insights' which is basically a tool for marketers but upon further inspection offers so much more.

Fake Facebook Fans, LinkedIn Launches Slideshow and Drupal Aims for World Domination

A Marketing article written by

In this week's blog we focus on three interesting topics, firstly focusing on how to tell if a business has fake followers and what impact this has for a company. LinkedIn launches a slideshare content ad, which enhances and shows off a business's brand and content in a presentation. Lastly, drupal is set for world domination within the open source content management system. 

Social Media Downfalls

Google Cashes in with Mobile, Takes Google+ to the Next Level and Businesses Receiving Advertorial Penalties

A Marketing article written by

Google made headlines once again in the news this week, focusing on the progress they have made regarding their mobile market share. Google+ has also seen a refresh in the past couple of days and the features and upgrades are something you won’t want to miss. Companies are now receiving penalties for advertorial advertising and the big question is how did they get their rankings back so quickly?

Making Money from Mobile

Blogged Down – Why do we Blog?

A Marketing article written by Elle Meech

Staring at a blank sheet of paper or scrolling through hundreds of different blogs and news articles trying to come up with an amazing idea to capture an audience can be a tough ask. So why do we do it?

There are many different reasons people blog, both personal and professional, including benefits such as SEO, internet marketing and even for that five minutes of fame. 

Drupal Facebook Modules Part 1

A Marketing article written by

In this month's blog we will be focusing on different key Drupal Facebook modules. These free modules developed by Drupal allow Aspedia and other developers to incorporate many features of Facebook that link to websites. These sets of modules are a platform for developing Facebook applications for Drupal. There are many features that can be added to any website for a smooth crossover with a company Facebook account. Part 1 will address the functionality of the like/share buttons highlighting the usefulness and reach a Facebook page can get.

Google's Panda Refresh, Facebook's Graph Search and Mobile Marketing

A Marketing article written by Lynne Newbury

Recently announced online – Google revealed their first Panda refresh of 2013, Facebook published Graph Seach and why Mobile Search should be at the top of your list in 2013.

Make the most of your internet marketing in 2013 with top tips from the Blogosphere

A Marketing article written by Elle Meech

With the New Year underway, ever changing technologies and trends are changing the way businesses market themselves. Keeping up with the Jones' of Internet marketing can be hard, so can changing habits and upgrading your old website. Driving a business forward can only happen with intelligent marketing and an internet presence that is sufficient enough to allow people to discover what you have to offer. After trawling through the Blogosphere we have found some top tips to make this all possible.

Android Dominates Smartphone Imports, Bye Bye Facebook Marketing and Hello AuthorRank.

A Marketing article written by Elle Meech
In this week's blog we take a look at the rise of Google's power once again, this time in the Smartphone market with recent figures suggesting that Q3 imports of Smartphones saw Android leading with 75% of the market. Facebook is back, this time in not so good light as we discover why experts are starting to tell us, in the form of blogs, why reaching your sales audience through social networking sites is no longer top of the list.

What is a Database and how can new technologies shape the future of online databases?

A Marketing article written by Elle Meech

In this week’s blog, we will be asking the question "What is a database?" Simply put, a database is information that has been collected, organised and stored in one easy, accessible place much like an electronic filing cabinet. One of the best examples of a database is probably a program most computer users have accessed at one time in their lives, Microsoft Excel. Where Excel is a spreadsheet, a database still takes on a very similar form as a spreadsheet.