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Marketing ideas and news from the Aspedia Marketing Team

Premium Video, Bing's Clutterless Search and Samsung passes Apple

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This week saw Samsung finally pass their rivals in terms of mobile phones shipped in one quarter, Bing differentiating themselves further from Google's search and Demand Media changing it's game plan.

Demand Media's Quality Content Play
Demand Media has changed from pariah to valued partner with their range of Premium video channels. Known for flooding the internet with low quality content in the past, Demand Media has pivoted and is now focusing on producing high quality video content, promoted on YouTube.

Torching Webspam, Video Advertising and Storing more in the Cloud

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Google has announced another major update to how they seek to rank websites, and this one is targeting Webspam. This is another in a lenghtening list of algorithm changes that Google has rolled out this year to maintain the quality of their search results. In addition to their changes to search, Google has released their storage product, Google Drive, and opening up video advertising to all businesses through AdWords.

Evolving Association Management, a letter from Google's CEO and a $1Billion Mobile App

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This week saw Member Evolution, a project years in the making go live here at Aspedia. It also saw Larry Page, Google's CEO, publish a letter and a mobile phone app called Instagram get bought by Facebook for $1 billion.

Member Evolution is Live!

Risky SEO Links, Your Google Addiction and Google+ for Comments

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This week has seen Google release Account Activity reports for users, and completely de-indexed a number of blog networks for bad behaviour. Rumours have also begun that Google intends to release a Google+ based commenting platform for websites similar to Facebook's own commenting system.

Risking Linking Business

New Site, SEO Recommendations and Social ROI in Google Analytics

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This week saw another Aspedia client go live with a great new site. Sci Qual is an accredited third party Certification Body offering ISO 9001, ISO 14001:2004, AS/NZS 4801:2001 and more. In the last few days we also saw Google list a number of SEO dos and do nots on the Webmaster Tools blog, announce Social reports in Google Analytics and see Twitter turn six.

LinkedIn's 3 Million Australians, Print yet again and 79 million YouTube views

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There has been a lot happening with social media recently, one of the largest stories featuring a video with over 79 million views on YouTube as a part of the "Make Kony Famous" campaign. LinkedIn also hit another milestone by passing 3 million users in Australia, covering over 60 per cent of the Australian professional population.

Searching Google with SSL, Recent Local Searches on Mobile, Browsers and the New iPad

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Google's SSL search and local search on mobile changes, and a new iPad have made this week anything but dull. The new figures about browser market share also make good reading, and certainly highlight by cross browser compatibility is important for web design. SSL search does promise to have the greatest impact of the stories mentioned below, as dealing with '(Not Provided)' becomes an important challenge for Australian site owners.

Google Search with SSL

SSL Search Reaches Australia

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It had to happen eventually. Yesterday Google announced that SSL search will soon be available on more than just Google.com. This means that SSL search will begin to affect Google.com.au users who search while signed in very soon.

Facebook's Timelines for Brands and Google's Privacy Policy

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This week's big news was Facebook releasing Timelines For Brands. Business pages on Facebook can now create a timeline just like a normal user. If it was not for this, Google's new privacy policies coming into effect on the first of March would have been this week's big story. Even if it has not gotten the same coverage as Facebook's new changes, Google's new privacy policy will probably have a greater effect over time, as it effectively allows Google to use user data from each service across their entire range of products.

Datamining, Social Media and should we make the Perfect Ad?

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This week here at Aspedia saw a story about statistics, datamining and baby goods get shared and discussed on our Twitter, Linkedin and Google+ accounts. Facebook also appeared in a number of stories, and we read some interesting stuff about interest-based social networks like Pinterest.