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New Site, SEO Recommendations and Social ROI in Google Analytics

New Site, SEO Recommendations and Social ROI in Google Analytics

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This week saw another Aspedia client go live with a great new site. Sci Qual is an accredited third party Certification Body offering ISO 9001, ISO 14001:2004, AS/NZS 4801:2001 and more. In the last few days we also saw Google list a number of SEO dos and do nots on the Webmaster Tools blog, announce Social reports in Google Analytics and see Twitter turn six.
Sci Qual Goes Live

Sci Qual has just become Aspedia's latest client to go live with a new website. Sciqual.com.au focuses on communicating the benefits of business certifications such as ISO 9001, and how they help businesses succeed. The website features indepth information on the certification and auditing process, past clients and the benifits of certification.

Google's Own SEO Recommendations

Google's own Webmaster Tools blog featured a video this week presenting the top five most common SEO mistakes they see. They also make a number of recommendations for how to get the best possibile visibility in search while building a great experience for your users.

Social Media ROI in Analytics

Google is making it easier to link social media marketing to real outcomes for business with the introduction of Social reports in Google Analytics. Google's Social reports track traffic from major social media sites and connects it to conversions, both assisted and those that are the direct result of the visit.

Twitter Turns Six

Twitter has marked it's sixth birthday with over 140 million active users and at least 340 million tweets a day. The short messaging service has grown a lot since March the 21st, 2006, with a large user base, more advertising products and a number of acquisitions that promise interesting times ahead.