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Marketing ideas and news from the Aspedia Marketing Team

Building Relationships through Email Newsletters

A Marketing article written by Lynne Newbury

Effective email marketing programs are about increasing the value proposition provided to your subscribers and clients. Most organisations think that "email marketing" is sending advertisements to a list of email addresses but this could not be further from the truth.

Split Testing – a helpful Online Marketing Tool

A Marketing article written by Lynne Newbury

Taking a guess about why your website works or doesn’t work is a thing of the past. Successful online marketers split test for a variety of options both on websites and in pay-per-click campaigns to gain the best results.

What is a Landing Page?

A Marketing article written by Lynne Newbury

A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on a search engine advertisement or a search-engine result link.

The page displays content that is a logical extension of the advertisement including specific branding and an offer which targets one product or service to one demographic target market.

Interesting Online and Search Statistics

A Marketing article written by Lynne Newbury

We are all under no illusion as to the size of the Internet and its exponential growth over the last few years but you may be surprised when you read some of the general internet statistics listed below:

Starting an Online Business - Food for Thought...

A Marketing article written by

In this blog I point out some of the more obvious pitfalls regarding setting up an online business for the first time that most new potential online business owners do not think about or just don’t fully understand.

I have had many clients come to me thinking they can set up an online business and make money from Day One investing as little as $4,000! The reality is that for that budget you most likely won’t even get a website live, let alone a web marketing strategy!

Google under investigation again?

A Marketing article written by Lynne Newbury

It would seem that wherever you look for news these days there are stories about Google's 'Street View' cars and how they capture information and that some people are not too impressed with the amount of personal data they are capturing. Here is yet another story from the BBC in the UK regarding the capturing of data from unsecured WiFi hotspots.

Facebook for Business

A Marketing article written by

Not so long ago everyone was talking about websites being an essential business tool, now technology is moving at such a fast pace that Web 2.0 or 'Social Web' is the new tool for businesses to take advantage of.

Over the past two or three years Facebook has seen a massive jump in memberships but not just from individuals. Businesses are jumping on the bandwagon as they can see the advantages of putting their brand in front of more people and using Facebook to increase their brand awareness! Over 400 million members can't be wrong!

Google launches Caffeine, the future of search!

A Marketing article written by

Google has today announced the official launch of Caffeine. After a year in Beta testing Caffeine has been officially launched worldwide as from today.

Warning to site owners: This change may affect the rankings of your search terms on Google as the new indexation takes place. The future of search is here NOW!

Google says that Caffeine will deliver web content much faster than before - processing hundreds of thousands of pages per second which can take up to 100 million Gigabytes of storage in one database!

SEO should start before you build your website!

A Marketing article written by

Everyone knows just how important it is to have a great website with great rankings on the search engines, but it is quite amazing just how many companies build a website without considering SEO in the early stages!

SEO should be foremost in mind when choosing a web company. Do the web designers and developers understand the fundamentals of SEO and for that matter, does the whole team that will be involved in your project?

Have you looked at your website lately?

A Marketing article written by

We are all looking at websites on a regular basis these days as a part of our everyday life, but have you reviewed your own website lately from a user's perspective to check that it is compelling to your audience?