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Marketing ideas and news from the Aspedia Marketing Team

Social Media Stats

A Marketing article written by

So how popular are social media sites? Are people really spending as much time on them as we are led to believe?

Well here are some interesting statistics that show clearly that this 'fad' is here to stay:

Website Management

A Marketing article written by Mike Whitehouse

A successful component of all Online Marketing projects which is often neglected is the process for ongoing Website Management

  • Who does what and when?
  • Who is in charge and of what?
  • What is being measured and how is it reported?

Before you start, make sure you have answers to these questions:

Building Compelling Web Pages

A Marketing article written by

So you have traffic on your website but without sales the amount of traffic is not important. How do you convert these visitors into clients?

Just think about the user experience - they have come to your website because you have promoted a product or service to them and they have found your website. Now you need to engage your visitor with useful information and provide a simple but compelling sales funnel for them to purchase from you.

Build a Great Looking Website that Works!

A Marketing article written by Lynne Newbury

How many times do I hear business owners say, 'I know how I want my website to look!'

Business owners need to understand and recognise that their business' web presence should not be based on their personal views but rather to promote their business and ultimately profit from that professional online presence.

Business owners need to focus their attentions on the critical issues that really matter to the visitor as they are your potential customer and that means they are your most important audience!

Google Qualified Staff

A Marketing article written by Mike Whitehouse

Aspedia is currently working with many clients to produce online marketing solutions which drive new warm leads to their business. The experience of our inhouse Google qualified individuals (yes, we have three full-time staff who have passed the Google exams!) have improved our clients' results dramatically over the last few years since gaining the qualifications.

Latest Online Statistics

A Marketing article written by

Some interesting online statistics recently released show that online marketing is changing. Are you up to speed on how to connect with your audience?

Most Common Website Mistakes

A Marketing article written by

Learn the top 10 website mistakes so that YOU can avoid them and plan a website that is functional and interesting and captivates your target audience.

Audience Development Strategies

A Marketing article written by Mike Whitehouse

All web marketers face the challenge of attracting a new and previously un-reached audience to their site through an effective marketing campaign, satisfying that audience, and turning them into repeat customers.

Audience Development Strategies are developed to entice customers to visit your site and volunteer information, which can be automatically stored along with their demographics and preferences captured during each visit to your site.

The Importance of Keywords

A Marketing article written by

The dotcom boom and eventual bust proved that 'build it and they will come' strategies never work and never will!

Today many websites still continue to employ this strategy to the detriment of their business goals as they do not understand the basic rules of Keyword selection.

Without doubt the Holy Grail of search engine marketing success is the selection of the best keywords or phrases for your business which delivers scores of targeted qualified leads and the associated profits that come with them. But, this is still the most overlooked element of most websites today.

Online Shopping - Consumer Habits

A Marketing article written by Lynne Newbury

The challenges faced by traditional retailers in leveraging the online channel, such as payment security, distribution or the prevalent franchise model in Australia, are outweighed by the considerable benefits in meeting consumer retail needs on the Internet. A survey of the online shopping landscape using Hitwise Australia data indicates that consumers are actively researching brands and products across thousands of websites on a daily basis as they make their purchasing decisions.