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Marketing ideas and news from the Aspedia Marketing Team

URL extensions, Hyphen or Underscore?

A Marketing article written by

A longstanding discussion point amongst SEO (Search Engine Optimisation) experts has been URL construction and more importantly, whether to use Hyphens or Underscores for best results on the search engines.

Well the clear answer is Hyphens and this confirms what the team at Aspedia has suspected for the last few years and has implemented for our many clients. For those who do not understand the difference between Hyphens and Underscores in domains, firstly here is a domain with a Hyphen:


Save BIG With A Content Managed Website

A Marketing article written by Mike Whitehouse

Turn your website into a power tool with a content management system

Companies have become more concerned over the past few years with where their development dollars are going, especially in web design. Thus, web developers have had to adjust their methods and deliver products that fit the business model.

New Google AdWords Certification Program

A Marketing article written by Mike Whitehouse

The Google Advertising Professionals Program has been replaced with the new Google AdWords Certification Program. With this change the qualification criteria has also altered.

With the Google Adwords Professionals certification program changing, current Google Advertising Professionals will have a 6 month grace period to meet the new criteria put forward to complete, in order to hold onto the certified status. During this grace period, everything will be the same as per normal.

For individual qualification under the new program, the criteria now are:

Aspedia Web Marketing Seminars

A Marketing article written by

Aspedia runs monthly seminars in Brisbane to educate businesses on the ever-changing marketplace that is driving online business. This includes tips and hints on how to create a web presence that is attractive to both the visitor and the search engines.

Mick Clarke, who runs most of the Aspedia seminars, has a wealth of experience in the online marketing industry and is passionate about educating businesses on how to generate increased leads on the Internet and reduce costs by doing so.

Some of the other learning objectives of the seminars are:

The Sales Conversion Funnel

A Marketing article written by

Websites today need to be a standalone profit centre for any business, so how do we make them work harder? Well you test and measure and the great thing about the Web is that it allows you to track visitors and what they do and where they go on your website!!

Small Business MUST Have A Website

A Marketing article written by Mike Whitehouse

Many SMEs wrongly believe they cannot benefit from a website.

Many small businesses have the misconception that their business cannot benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients.

Here are 7 reasons why your small business NEEDS a website:

Web Page Ranking

A Marketing article written by

How can Google's website page rank help my business grow?

Many people do not realise the importance of the Page Rank applied by Google to each and every page on your web site. Google puts a great deal of influence on PR and it directly influences your position on the search engine results page (SERP). The below is an explanation of Page Rank as quoted by Google themselves;

PageRank Explained

Is Your Business on Google Maps?

A Marketing article written by

If you're not on Google Maps then you should seriously consider it as it offers a viable alternative to Yellow Pages and is available on mobile phones!

Google Maps is growing in popularity and is overtaking Yellow Pages as a source for information especially as it is available on mobile phones.

Virgin fined $22,000 for SPAM

A Marketing article written by Mike Whitehouse

ACMA has accepted an enforceable undertaking offered by Virgin Mobile, following an investigation into alleged breaches of the Spam Act.

As a result, Virgin Mobile must establish new training programs, quality assurance processes and auditing procedures after an investigation into emails it sent opt-out customers, and has agreed to pay $22,000.

Virgin Mobile customers who had previously 'opted out' of receiving marketing emails were sent an email asking if they wanted to change their mind after reviewing some attached promotions.

eNewsletters a Powerful Marketing Tool

A Marketing article written by Lynne Newbury

eNewsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.
Online eNewsletters are a powerful marketing vehicle that enables you to build your customer base, improve contact with your existing clients, while establishing your online credibility and promoting your products/services. Newsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.