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Marketing

Marketing ideas and news from the Aspedia Marketing Team

Yelp Launched in Australia and Chrome Comes Second

A Marketing article written by Lynne Newbury

This week came with some big news, Yelp has finally made it to Australia! That was not the only thing to get our attention online, with a great source for web design inspiration and Chrome edging past Firefox to become the world's second favourite browser making the list too.

Reach out with Remarketing

A Marketing article written by Lynne Newbury

What it Does

Remarketing enables you to display targeted adverts across various websites to users who have previously visited your site, with a service like Google’s content network.
 

Why Use it?

Remarketing allows you to frequently communicate with users who have previously visited key pages on your website, giving you a powerful tool to match a targeted, relevant message to the right audience.

Identify, Understand and Engage your target audience

A Marketing article written by

Have you ever considered whether your current website actually does anything positive for your business and whether it satisfies the needs of your customers? Does it provide your customers a place to obtain information, download specs etc, supply information on the services you supply or sell your products online? Have you ever asked your customers what they would like to see on your website, have you considered surveying them to find out what they think? Most companies don't ask their customers as they assume they have provided everything that they need on the website.

Do your images rank well in search results?

A Marketing article written by

The amount of times that I have presented at an SEO Seminar and been asked about images and how to optimise them on a website is staggering. What still amazes me is how people think that they should just add keywords to their images and that they will be found if they do! My answer to this is to think about the user and how they use search engines to find the content they are looking for.

Reach Past Visitors with Remarketing

A Marketing article written by

Most small and medium businesses have hundreds or thousands of visitors visit their website every week. These potential customers may engage in your website, view several pages and be genuinely interested in your offering, yet for some reason they never fill in that contact form or reach for their phone. All is not lost however, with remarketing you can reach out to these users across the web and entice them back to your website through display ads.

Google Places Listings Are So Important Now

A Marketing article written by Lynne Newbury

We've known for over a year now that your Google Places page and listing is so important when customers are trying to find you. Since Google blended the place pages with the organic results, we've seen some businesses shift up and others move downwards for their specific keyword phrases.

David Mihms new local seo ranking factors came out on the weekend for 2011 and these are the highlights from the surveys he's conducted:

Wiki - What are They?

A Marketing article written by Lynne Newbury

A Wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, and are often used to create collaborative websites and to power community websites.

Using a Wiki you can improve the interaction and collaboration of project teams which is particularly beneficial for any team distributed over a large geographic area. Language and time zone issues become a thing of the past as your members use a centralised system for "controlled" collaboration.

Social Media Optimisation: The New SEO?

A Marketing article written by Lynne Newbury

Online trends with consumers and business have continually been moving toward the social media way of life.

Why would you Advertise on Facebook?

A Marketing article written by Lynne Newbury

You may not even realise that you can advertise on Facebook. Well, you can but why would you?

Surely Google advertising is much larger and more targeted?  We'll look at some of the facts and I'm sure you will agree that advertising on Facebook should at least be researched if not implemented sooner rather than later!

Why Would You Advertise On Facebook?

A Marketing article written by Lynne Newbury

You may not even realise that you can advertise on Facebook, well you can but why would you?

Surely Google advertising is much larger and more targeted?  Well look at some of the facts and I'm sure you will agree that advertising on Facebook should at least be researched if not implemented sooner rather than later!