SEO should start before you build your website!
Everyone knows just how important it is to have a great website with great rankings on the search engines, but it is quite amazing just how many companies build a website without considering SEO in the early stages!
SEO should be foremost in mind when choosing a web company. Do the web designers and developers understand the fundamentals of SEO and for that matter, does the whole team that will be involved in your project?
Common mistakes made by many companies are often unseen until it is too late. SEO is so important these days that you need to ensure your website is built in clean code and that the designers and developers fully understand SEO and its implications at every stage of design and development and implement all the features you require at each stage.
If you launch a new website with the correct SEO features built in, then you have a great opportunity to obtain good rankings in the medium term. With SEO tactics moving faster than the speed of light these days, it is very important to keep up to date with the latest tactics and news to ensure that your site keeps good ranking position and when visitors enter your site, ensure that the content is compelling or you have wasted all that effort!
Analytics can play a very important role in the day-to-day management of your SEO, use it wisely and regularly.... and above all learn how to analyse your data to produce increased sales!