Make the most of your internet marketing in 2013 with top tips from the Blogosphere
A Marketing article written by Elle Meech
With the New Year underway, ever changing technologies and trends are changing the way businesses market themselves. Keeping up with the Jones' of Internet marketing can be hard, so can changing habits and upgrading your old website. Driving a business forward can only happen with intelligent marketing and an internet presence that is sufficient enough to allow people to discover what you have to offer. After trawling through the Blogosphere we have found some top tips to make this all possible.
Whether you are styling or starting a new website there are certain rules you should follow with regards to what you shouldn't do. A blog recently released took the time to list 30 web design mistakes you definitely should avoid. The majority of the mistakes are aimed towards the style of the content within the website such as fancy fonts (Arial is always a good bet for readable font), big blocks of text that might deter certain users from reading your content, unreadable font colours that distract from the overall message of the content, underlined text, spelling and grammatical errors. Avoidable website designs include throwbacks from the nineties such as music on a website, blinking text and graphics including flash. It can be pretty easy to avoid these mistakes, especially the ones that annoy almost every Internet user, pop ups! So if you have these on your site or are making a fresh start this year, this blog is definitely for you.
How to utilise this year’s latest email marketing tips with some tech savvy
There are well over two billion email users throughout the globe, which makes email a very powerful marketing tool. Every year people come up with new tools and strategies to ensure your email marketing campaign is successful and this year is no different. We've hunted down a blog that does just that and here's how it went.
Always build on your list as often as you can, as many users opt out, change address or become undeliverable. It can be vital to correctly target consumers by segmenting mailing lists to target specific groups including location and purchase behaviour. Not only should you send a welcome letter but a whole series, this is just in case the first letter is missed or did not hold enough information in the one email. Make sure your newsletters are not only rich in content but include visuals to engage the viewer. Try to link to social media including ‘like’ and ‘share’ buttons, re-engage inactive users and finally add a PS allowing you to recap the email.
What better way to start the New Year than with a fresh marketing plan? But wait, you say your marketing plan has taken years to refine! Never fear, there is a blog which guides you through the simplicity of simply tweaking your existing plan to make it work for you.
The first tweak is simple - be consistent and make sure your existing list of clients knows what services they're getting, be a presence in their lives, one they can't run their business without. Make your USP (unique selling proposition) bold, show people what you have to offer that no-one else can match. Make your business attractive as this allows consumers to fall for your product and come to you. Focus your marketing in the direction of the consumers you want to attract but don't be too broad as this will lead to a lot of time wasting. If you can tweak your already flourishing marketing plan, 2013 could be the year for you.