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Thoughts from the Aspedia Team

Yelp Launched in Australia and Chrome Comes Second
A Marketing article written by Lynne Newbury

This week came with some big news, Yelp has finally made it to Australia! That was not the only thing to get our attention online, with a great source for web design inspiration and Chrome edging past Firefox to become the world's second favourite browser making the list too.

Reach out with Remarketing

A Marketing article written by Lynne Newbury

What it Does

Remarketing enables you to display targeted adverts across various websites to users who have previously visited your site, with a service like Google’s content network.
 

Why Use it?

Remarketing allows you to frequently communicate with users who have previously visited key pages on your website, giving you a powerful tool to match a targeted, relevant message to the right audience.

Google Places Listings Are So Important Now
A Marketing article written by Lynne Newbury

We've known for over a year now that your Google Places page and listing is so important when customers are trying to find you. Since Google blended the place pages with the organic results, we've seen some businesses shift up and others move downwards for their specific keyword phrases.

David Mihms new local seo ranking factors came out on the weekend for 2011 and these are the highlights from the surveys he's conducted:

Why Your Business Needs a CRM System
A Development article written by Mike Whitehouse

Having a CRM System is a vital tool for Sales Force Automation. CRM, or Customer Relationship Management, is a widely used system for companies to manage interaction with customers. The primary goals of a CRM system are to reach and acquire customers, enhance the customer experience through customer service, and to retain customers by refining their target market and initiating relationship marketing.

Internationalisation - Is It Important for your Business?
A Development article written by Lynne Newbury

The goal of Internationalisation is to have content translated to two or more languages to meet the language preferences and content requirements of your visitors.

Either the visitor can choose a language preference or this can be intelligently decided for them based upon the location of the visitor and the existing language settings of their web browser software.

Wiki - What are They?
A Marketing article written by Lynne Newbury

A Wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, and are often used to create collaborative websites and to power community websites.

Using a Wiki you can improve the interaction and collaboration of project teams which is particularly beneficial for any team distributed over a large geographic area. Language and time zone issues become a thing of the past as your members use a centralised system for "controlled" collaboration.

Social Media Optimisation: The New SEO?
A Marketing article written by Lynne Newbury

Online trends with consumers and business have continually been moving toward the social media way of life.

website Usability
A Design article written by Denise Belcher

Website optimisation through a professional Website Usability Review and Web User Testing is about enticing more qualified visitors to your website, and converting a larger percentage of them into repeat clients.

Why would you Advertise on Facebook?
A Marketing article written by Lynne Newbury

You may not even realise that you can advertise on Facebook. Well, you can but why would you?

Surely Google advertising is much larger and more targeted?  We'll look at some of the facts and I'm sure you will agree that advertising on Facebook should at least be researched if not implemented sooner rather than later!

Why Would You Advertise On Facebook?
A Marketing article written by Lynne Newbury

You may not even realise that you can advertise on Facebook, well you can but why would you?

Surely Google advertising is much larger and more targeted?  Well look at some of the facts and I'm sure you will agree that advertising on Facebook should at least be researched if not implemented sooner rather than later!