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Thoughts from the Aspedia Team

Website Management
A Marketing article written by Mike Whitehouse

A successful component of all Online Marketing projects which is often neglected is the process for ongoing Website Management

  • Who does what and when?
  • Who is in charge and of what?
  • What is being measured and how is it reported?

Before you start, make sure you have answers to these questions:

Build a Great Looking Website that Works!
A Marketing article written by Lynne Newbury

How many times do I hear business owners say, 'I know how I want my website to look!'

Business owners need to understand and recognise that their business' web presence should not be based on their personal views but rather to promote their business and ultimately profit from that professional online presence.

Business owners need to focus their attentions on the critical issues that really matter to the visitor as they are your potential customer and that means they are your most important audience!

Google Qualified Staff
A Marketing article written by Mike Whitehouse

Aspedia is currently working with many clients to produce online marketing solutions which drive new warm leads to their business. The experience of our inhouse Google qualified individuals (yes, we have three full-time staff who have passed the Google exams!) have improved our clients' results dramatically over the last few years since gaining the qualifications.

Audience Development Strategies
A Marketing article written by Mike Whitehouse

All web marketers face the challenge of attracting a new and previously un-reached audience to their site through an effective marketing campaign, satisfying that audience, and turning them into repeat customers.

Audience Development Strategies are developed to entice customers to visit your site and volunteer information, which can be automatically stored along with their demographics and preferences captured during each visit to your site.

Online Shopping - Consumer Habits
A Marketing article written by Lynne Newbury

The challenges faced by traditional retailers in leveraging the online channel, such as payment security, distribution or the prevalent franchise model in Australia, are outweighed by the considerable benefits in meeting consumer retail needs on the Internet. A survey of the online shopping landscape using Hitwise Australia data indicates that consumers are actively researching brands and products across thousands of websites on a daily basis as they make their purchasing decisions.

Battle of the Browsers
A Marketing article written by Christian Dale

In today's online marketplace there is a choice as to which browser you use for access to the Internet and for editing Internet related applications. In the past, Microsoft enjoyed market dominance through Internet Explorer but they are rapidly losing their market share of the browser world. Whether you choose to use Microsoft Internet Explorer (IE), Mozilla Firefox or Google Chrome, it is imperative that your website works in all browsers so read on.