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Thoughts from the Aspedia Team

Australia threatens US Giants with Geo-Blocking Ban

A Marketing article written by Elle Meech
 
Australia has finally finished a long investigation into the extremely high prices we have on IT goods here in Australia. Changes to the Australian copyright law will now allow Aussie citizens access to cheaper IT hardware as well as software and digital downloads.

New Gmail Inbox Tabs & Category Labels
A Marketing article written by Elle Meech
 
Google has made some interesting changes to Gmail this week - livening it up. If you are a user of Gmail you would have noticed a set of new tabs appearing in the inbox. I noticed my inbox had changed this morning and after having a closer look at the email from the Gmail team, it was confirmed. Google had announced a new inbox that organises all your emails into categories as well as a giving you a notification at the top with the number of new emails you have.

Apple's 5th App Store Birthday, Facebook Upgrades Graph Search & iOS 7 Updates

A Marketing article written by Elle Meech
 
Technology is evolving in leaps and bounds as new updates and announcements are released each day. This week, Facebook has updated their graph search as we take a look at what the new search function offers consumers. Apple celebrates their fifth app store anniversary will top iOS apps and games for free.

Analytics Determines if it's Time for a Website Redesign

A Design article written by Elle Meech
 
The truth is that every website will eventually be outdated and replaced with new trends, page styles and layouts. If you think your current site is ugly or outdated then the chances are that you may be in need of a new redesign, but it's not as easy as that. There are other important factors that need to be addressed in order for your website to be successful.
 
When redesigning a new company website, you need a rational and measurable approach.

Explore Google Hangouts
A Marketing article written by Elle Meech
 
Google Hangouts is the new product taking over from Google Talk, bringing all the people who matter most in your world together in one conversation. Google hangouts enables conversations to come to life with the use of photos, real time video, emoticons and even group video, and the best part is it's all free. 

Features

The main new feature in Google Hangouts is that you can connect and engage easily with friends, work colleagues and family more easily than ever before.

Toshiba Turns on 4G, Tablet vs Laptops Sales & Facebook Advertisers Flee

A Marketing article written by Elle Meech
 
In this week's news and updates it feels that external factors are playing a key role in the changing nature of technology and advertising. Tablet shipments have been predicted to outsell laptops this year, which has come as a surprise as researches hadn't expected this to happen until 2014. Big brand advertisers withdraw from having their ads being shown on Facebook due to them being shown near other offensive images and comments.

YouTube Produces 'Shoppable' Videos, Yahoo Buys Tumblr and Google+ Launches Redesign

A Marketing article written by Elle Meech

This week has been very eventful, with announcements coming from Google's I/O conference and the $1.1 billion deal Yahoo signed with media blogging site, Tumblr. 

There is never a dull moment in the world of technology and business as brands and icons are ever-evolving, improving and building on previous models and features, not to mention breaking deals.

Google+ announces a dramatic change in the redesign of their page layout, and YouTube creates 'shoppable' videos.

How to Determine if your Email Campaigns are Effective
A Marketing article written by Lynne Newbury

Email marketing is a great way to communicate a message to a targeted audience. There are a range of different audiences that you can target your campaign to and these may include employees, clients, prospects or suppliers. A few ways in which you as a company can measure the effectiveness of your email campaigns will be discussed below including how to set goals and improve your open rates.

LinkedIn Gets Social

A Marketing article written by Elle Meech
 
Not so long ago LinkedIn launched a new slideshow content feature ad providing engaging information to users, where businesses can add videos, blogs, company news and live updates to their slideshow presentation.

A New Marketing Tool from the Guys Over at Google!
A Marketing article written by Lynne Newbury
 
Google has just launched 'Google Think Insights' which is basically a tool for marketers but upon further inspection offers so much more.