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Thoughts from the Aspedia Team

Aspedia Wins Optus Most Innovative Australian IT Company
A Development article written by Lynne Newbury

Aspedia was nominated in the Optus IT Challenge for innovation late last year. Being one of hundreds of nominees from Small Medium Business (SMB) to Enterprise, the initial stage of the competition involved a people's choice competition on the dedicated event website. With support from many of our clients and partners, Aspedia placed a respectable third for this stage.

10 Ways to Promote Your Website in 2011
A Marketing article written by Lynne Newbury

Before you start promoting your website, we highly recommend that you do a review of the content on your website.

Website Design “eResolutions” for 2011
A Marketing article written by Mike Whitehouse

2010 in Brisbane is now just a memory and it is time to consider how your website design and online marketing strategy performed for you

The New Year has arrived and you are now enthusiastically planning improvements to your website design and online marketing strategy. You have reviewed your 2010 results and are now considering what changes you made to your website design in 2010 which positively, or negatively, impacted your business.

Google Website Optimizer for Beginners
A Marketing article written by Lynne Newbury

Most businesses are looking at how to increase their conversion rates on their website. Now changing headlines, images and other elements on your pages and praying it works isn’t going to get you very far.

You need real data about what is working and what is not. You can now get a free tool that can manage your conversion testing. Leave it Google to provide just the tool. Website Optimizer.

Good-Bye Site Overlay, Hello In-Page Analytics
A Marketing article written by Lynne Newbury

Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar to Site Overlay, but appears on first glance to offer better data visualisation and an improved interface.

Pay Per Click Advertising
A Marketing article written by Lynne Newbury
Pay-Per-Click ads (PPC) are one of the most cost-effective methods of generating leads on the Internet. 

They can provide instant traffic and allow you to test the effectiveness of your business in real time.

What type of Online eNewsletter to use?
A Marketing article written by Lynne Newbury

Online newsletters are quickly emerging as the replacement for print publications. This change can rightly be attributed to a cost.

6 Steps to Website Conversion

A Development article written by Lynne Newbury

Read what Google has to say about your landing page. Are you planning a website re-design? Is your PPC landing page not converting well enough? Hopefully you've got the basics covered, and your PPC landing page has a search function, contact information and a strong marketing message. But what else can you do to improve your online marketing conversion rate?

Building Relationships through Email Newsletters
A Marketing article written by Lynne Newbury

Effective email marketing programs are about increasing the value proposition provided to your subscribers and clients. Most organisations think that "email marketing" is sending advertisements to a list of email addresses but this could not be further from the truth.

Split Testing – a helpful Online Marketing Tool
A Marketing article written by Lynne Newbury

Taking a guess about why your website works or doesn’t work is a thing of the past. Successful online marketers split test for a variety of options both on websites and in pay-per-click campaigns to gain the best results.