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10 Ways to Promote Your Website in 2011

10 Ways to Promote Your Website in 2011

A Marketing article written by Lynne Newbury

Before you start promoting your website, we highly recommend that you do a review of the content on your website. As well consider the search terms that people are using on Google to find your product or service. Determine if there are better conversion phrases that people would use when they are ready to purchase rather than just searching. Include these phrases as a heading on your purchasing pages and remember you can use the free Google keyword tool to see what you might be missing out on.

Check all your web pages to ensure you have different meta descriptions and titles. When someone bookmarks a web page, a descriptive, unique title is really important.
Once you are happy with the content on your website you might find some of these suggestions useful for your business:

  1. Include your website in Google Places – ensure to complete as many fields as you can and upload an image. Local search is fast becoming one of the easiest ways to get noticed if your service or product would be suitable for customers needing you in their town /city.
  2. Use analytics to review what phrases are bringing people to your website now. Determine whether some are converting better than others and use these in the best pages of your website.
  3. Advertising on search engines. These leads are much warmer and you can control your spend as well as where and when the adds show.
  4. Advertising on Facebook. These leads are interested because they clicked (however not as warm as search engine advertising), and they can be very targeted because you can choose very specific demographics.
  5. Review your sitemap – have you given the right pages the right weighting so that search engines come back at the right times.
  6. If possible create a video and get it onto YouTube, if you have time, create your own YouTube channel.
  7. Create a Twitter account and start keeping your customers up-to-date if you have a product that is always changing.
  8. Blogging – this can help get more traffic to your site as well as links from the blog.
  9. Find something free to give away. Don’t just ask people to come to your site to review your business – give them something useful that they will want to download. This will ensure you collect more details and more reasons for people to promote your site or forward to friends as well as keep your bounce rate down.
  10. Conduct usability trials. Test your pages to ensure that your customers are doing what you expect them to do on your site – sit with a friend and give them an objective to achieve.

If you would like more information or need any help with the above marketing strategies. Please call or our sales team on 1800 677 6561800 677 656 or sales@aspedia.net