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Blogs by the Aspedia Developers

6 Steps to Website Conversion

A Development article written by Lynne Newbury

Read what Google has to say about your landing page. Are you planning a website re-design? Is your PPC landing page not converting well enough? Hopefully you've got the basics covered, and your PPC landing page has a search function, contact information and a strong marketing message. But what else can you do to improve your online marketing conversion rate?

eCommerce Success Checklist

A Development article written by Lynne Newbury

The failure of so many eBusinesses has made it clear that the answer to making an online business a success is not an obvious one. Many tens of thousands of businesses have failed on the Internet in the last few years yet many others remain and flourish.

What the flourishing eBusinesses have proven is that eCommerce is a powerful, cost-efficient way to reach a worldwide audience and earn a robust profit.
Why do some businesses succeed while others fail?