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Thoughts from the Aspedia Team

Website Design “eResolutions” for 2011
A Marketing article written by Mike Whitehouse

2010 in Brisbane is now just a memory and it is time to consider how your website design and online marketing strategy performed for you

The New Year has arrived and you are now enthusiastically planning improvements to your website design and online marketing strategy. You have reviewed your 2010 results and are now considering what changes you made to your website design in 2010 which positively, or negatively, impacted your business.

Google Website Optimizer for Beginner's
A Marketing article written by Lynne Newbury

Most businesses are looking at how to increase their conversion rates on their website. Now changing headlines, images and other elements on your pages and praying it works isn’t going to get your very far.

You need real data about what is working and what is not. You can now get a free tool that can manage your conversion testing. Leave it Google to provide just the tool. Website Optimizer.

Local Businesses are you on Google Places?
A Marketing article written by Mick Clarke

At the end of October Google introduced “Google Place Search” this is a new search result that collects the world’s businesses around “Places”.

If you’re searching for a bar, park or local builder Google will find what you’re looking for more quickly and efficiently. A Google Map appears in your right-hand side panel with the search results around specific locations so you the user can make comparisons and find the best sites.

Good-Bye Site Overlay, Hello In-Page Analytics
A Marketing article written by Lynne Newbury

Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar to Site Overlay, but appears on first glance to offer better data visualization and an improved interface.

Pay Per Click Advertising
A Marketing article written by Lynne Newbury

Does it work or just eat a hole in your bank balance? Pay-per-click ads (PPC) are one of the most cost-effective methods of generating leads on the Internet. They can provide instant traffic, and allow you to test the effectiveness of your business in real time.

8 Keys to Creating a Great Newsletter
A Marketing article written by Tom Johns

Newsletters are quickly emerging as great tool for communicating messages and information with customers and other readers.

They are a part of the greater pictures, and play an important role in creating an all encompassing CRM system for your business.

This article will give you some quick things to keep in mind when creating and editing your article to increase the value it adds to your readers.

What type of Online eNewsletter to use?
A Marketing article written by Lynne Newbury

Online newsletters are quickly emerging as the replacement for print publications. This change can rightly be attributed to a cost.

6 Steps to Website Conversion

A Development article written by Mick Clarke

Read what Google has to say about your landing page. Are you planning a website re-design? Is your PPC landing page not converting well enough? Hopefully you've got the basics covered, and your PPC landing page has a search function, contact information and a strong marketing message. But what else can you do to improve your online marketing conversion rate?

Expand your Business with Social Networking
A Marketing article written by Mick Clarke

Humans naturally form communities in the physical world around common interests, familiar relationships, geographic locations, and countless other factors.

We are invited into communities, seek out and join them, or stumble into them. In much the same way, social networking is fundamentally about forming communities but in the virtual world via websites.

Building Relationships through Email Newsletters
A Marketing article written by Lynne Newbury

Effective email marketing programs are about increasing the value proposition provided to your subscribers and clients.Most organisations think that "email marketing" is sending advertisements to a list of email addresses but this could not be further from the truth.