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Thoughts from the Aspedia Team

SSL Search Reaches Australia
A Marketing article written by Anthony Contoleon

It had to happen eventually. Yesterday Google announced that SSL search will soon be available on more than just Google.com. This means that SSL search will begin to affect Google.com.au users who search while signed in very soon.

Facebook's Timelines for Brands and Google's Privacy Policy
A Marketing article written by Anthony Contoleon

This week's big news was Facebook releasing Timelines For Brands. Business pages on Facebook can now create a timeline just like a normal user. If it was not for this, Google's new privacy policies coming into effect on the first of March would have been this week's big story. Even if it has not gotten the same coverage as Facebook's new changes, Google's new privacy policy will probably have a greater effect over time, as it effectively allows Google to use user data from each service across their entire range of products.

Datamining, Social Media and should we make the Perfect Ad?
A Marketing article written by Anthony Contoleon

This week here at Aspedia saw a story about statistics, datamining and baby goods get shared and discussed on our Twitter, Linkedin and Google+ accounts. Facebook also appeared in a number of stories, and we read some interesting stuff about interest-based social networks like Pinterest.

Is Business all about the Customer Relationship?
A Marketing article written by Mike Whitehouse

It takes more than customer service to build a great relationship with your clients. A great product, solid support and the perfect price all help to make a product or service a success.  For many companies, it is Customer Relationship Management (CRM) software that allows them to bring it all together.

In fact the full benefits from integrating CRM software with your business are not just limited to managing your clients more effectively. CRM software can help businesses manage costs, staff resources and compete against larger or more established businesses. 

Managing Google+, Valentine's Day in Search and Bigger Adwords Ads
A Marketing article written by Anthony Contoleon

This week Google has released more options for managing your own personal account as well as new ways to promote your site in Adwords. Pinterest's business model has become a lot clearer and Google's official blog gives us some insight into what was happening in search this Valentine's Day.

Facebook Goes Public, Pinterest gets Traction and Google's use of Personal Information
A Marketing article written by Lynne Newbury

Social media is the theme this week with the dominant company in this space finally entering the open market with a long anticipated IPO. Google has also announced new policies across most of their products and Microsoft has responded with an ad campaign promoting their own products. Even with all this activity from established online brands, the emerging social network Pinterest has started to get attention from the online marketing media.

Google's 2011 Revenues, the 'Page Layout' Algorithm and What is Your Demographic?
A Marketing article written by Lynne Newbury

What is in Google's $37.9 Billion in 2011 Revenues?

Google released a 'disappointing' earnings announcement with a revenue figure of $37.9 Billion. The biggest contributors to Google during 2011 can be found in the finance and insurance, retailers and general merchandise, travel and tourism and jobs and education industries. Even in the current economic climate, many businesses are still finding the money to advertise in paid search.

Social Search, Google and Google+
A Marketing article written by Mick Clarke

We all know that space at the top of the blended search results is massively at a premium.  Therefore as a result anything you can do to either improve your ranking or increase your listing's footprint in the search engine results has a benefit. Google's blended results has already given businesses another shot at a front page listing through Google Places, YouTube and image search results appearing with their standard ten blue links. Linking your fans and customers to your Google+ page is another chance to rank well in search.

Google wants to Add to your Search
A Marketing article written by Lynne Newbury

The big news this week was Google's announcement of closer integration of Google+ with their main search. The search giant will incorporate more Google+ content in search based on who you are connected with, what they have shared and what you have uploaded yourself.

10 Great Ways to Promote your Website in 2012
A Marketing article written by Lynne Newbury

As always it is a good practice to review your website content on each page at the beginning of the year.  Check your pages, prices and internal and external links are all correct, as well as ensure you have different meta descriptions and titles on every page.