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Blogs

Thoughts from the Aspedia Team

Fake Facebook Fans, LinkedIn Launches Slideshow and Drupal Aims for World Domination
A Marketing article written by Catherine Lever

In this week's blog we focus on three interesting topics, firstly focusing on how to tell if a business has fake followers and what impact this has for a company. LinkedIn launches a slideshare content ad, which enhances and shows off a business's brand and content in a presentation. Lastly, drupal is set for world domination within the open source content management system. 

Social Media Downfalls

Google Cashes in with Mobile, Takes Google + to the Next Level and Businesses Receiving Advertorial Penalties
A Marketing article written by Catherine Lever

Google makes headlines once again in the news this week, focusing on the progress they have made in regards to their mobile market share. Google plus has also seen a refresh in the past couple days and the features and upgrades are something you won’t want to miss. Companies are now receiving penalties for advertorial advertising and the big question is how did they get their rankings back so quickly?

Making Money from Mobile

Blogged Down – Why do we blog?
A Marketing article written by Elle Meech

Staring at a blank sheet of paper or scrolling through hundreds of different blogs and news articles trying to come up with an amazing idea to capture an audience can be a tough ask. So why do we do it?

There are many different reasons people blog, both personal and professional including benefits such as SEO, internet marketing and even 5 minutes of fame. 

Drupal Facebook Modules Part 4

A Development article written by Catherine Lever

The final instalment of the Drupal Facebook modules month of blogs will conclude with taking a look at the feed dialog function, which offers the user a few options when sharing content. The second modules will focus on shared activities and how the user can monitor what type of content is shared on your Facebook and website. Facepile is the final feature which can allow you to track the users who have interacted with your site.

Drupal Facebook Modules Part 3
A Development article written by Elle Meech
In the 3rd installment of the Drupal Facebook modules month of blogs we will be taking a look at the recommendation features that can be added to any Drupal site. Recommendations can give your company, product or organisation credit among social network users. Not only can it show that people recommend what you have to offer it can give you exposure on user and their friends Social network page. 
 
Implementing these modules can be a great way to gain exposure and is simple and easy to use allowing smooth integration.

Drupal Facebook Modules Part 2
A Development article written by Elle Meech
This weeks Drupal Facebook modules blog will be taking a look at 2 more features that can ensure a simple yet advanced connection between your website and your Facebook page. The great thing about these modules is not only are they open source (and free) they are often available within one complete module. This time around we'll be taking a closer look at the follow button, comments feature and the like box.

Drupal Facebook Modules Part 1
A Marketing article written by Catherine Lever

In this months blog we will be focusing on different key Drupal Facebook modules. These free modules developed by Drupal allow Aspedia and other developers to incorporate many features of Facebook that link to websites. These set of modules are a platform for developing Facebook applications for Drupal. There are many features that can be added to any website for a smooth crossover with a company Facebook account. Part 1 will address the functionality of the like/share buttons highlighting the usefulness and reach a Facebook page can get.

Google's Panda Refresh, Facebooks Graph Search and Mobile Marketing
A Marketing article written by Lynne Newbury

Recently announced online – google revealed their first Panda refresh of 2013, Facebook published Graph Seach and why Mobile Search should be at the top of your list in 2013.

Make the most of your internet marketing in 2013 with top tips from the Blogosphere
A Marketing article written by Elle Meech

With the New Year under way, ever changing technologies and trends are changing the way businesses market themselves. Keeping up with the Jones's of internet marketing can be hard, so can changing habits and upgrading your old website. Driving a business forward can only happen with intelligent marketing and an internet presence that is sufficient enough to allow people to discover what you have to offer. After trawling through the Blogosphere we have found some top tips to make this all possible.

In Page Analytics and Google's Tag Manager
A Development article written by Elle Meech

Recent changes online include better linking attribution for In Page Google Analytics and Google launches their Tag Manager.

1. If you don't check your analytics on your website regularly, you should think about it.  Not only do you see the history of keywords, where visitors have come from and how long they stay on your site, but you can see real time, how many people are on your site and what links they are clicking on each page.