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Thoughts from the Aspedia Team

Save BIG With A Content Managed Website
A Marketing article written by Mike Whitehouse

Turn your website into a power tool with a content management system.

Companies have become more concerned over the past few years with where their development dollars are going, especially in web design. Thus, web developers have had to adjust their methods and deliver products that fit the business model.

New Google AdWords Certification Program
A Marketing article written by Mike Whitehouse

The Google Advertising Professionals Program has been replaced with the new Google AdWords Certification Program. With this change the qualification criteria has also altered.

With the Google Adwords Professionals certification program changing, current Google Advertising Professionals will have a 6 month grace period to meet the new criteria put forward to complete, in order to hold onto the certified status. During this grace period, everything will be the same as per normal.

For individual qualification under the new program, the criteria now are:

Aspedia Web Marketing Seminars
A Marketing article written by Mick Clarke

Aspedia run monthly Seminars in Brisbane to educate businesses on the ever changing marketplace that is driving online business. This includes tips and hints on how to create a web presence that is attractive to both the visitor and the search engines.

Mick Clarke who runs most of the Aspedia seminars has a wealth of experience in the online marketing industry and is passionate about educating businesses on how to generate increased leads on the internet and reduce costs by doing so.

Some of the other learning objectives of the seminars are;

The Sales Conversion Funnel.
A Marketing article written by Mick Clarke

`Websites today need to be a stand alone profit centre for any business so how do we make them work harder? Well you test and measure and the great thing about the web is that it allows you to track visitors and what they do and where they do on your website!!

Small Business MUST Have A Website
A Marketing article written by Mike Whitehouse

Many SME's wrongly believe they can not benefit from a website.

Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients.

Here are 7 reasons why your small business NEEDS a website:

Best Practices for e-Newsletters
A Design article written by Lynne Newbury

There is close to a universal hatred of "spam mail" and so there should be. But subscribers aren't always right, they sometimes have short memories and can forget that they joined your list of their own free will which is a good reason to keep all records of each subscription request!. Once they are presented with this information they usually accept their honest mistake and hold no malice, without this you will always be in the wrong.

Web Page Ranking
A Marketing article written by Mick Clarke

How can Google's website page rank help my business grow?

Many people do not realise the importance of the Page Rank applied by Google to each and every page on your web site. Google puts a great deal of influence on PR and it directly influences your position on the search engine results page (SERP). The below is an explanation of Page Rank as quoted by Google themselves;

PageRank Explained

Is Your Business on Google Maps?
A Marketing article written by Mick Clarke

If your not on Google Maps then you should seriously consider it as it offers a viable alternative to Yellow pages and is available on mobile phones!

Google maps is growing in popularity and is overtaking Yellow pages as a source for information especially as it is available on mobile phones.

Virgin fined $22,000 for SPAM
A Marketing article written by Mike Whitehouse

ACMA has accepted an enforceable undertaking offered by Virgin Mobile, following an investigation into alleged breaches of the Spam Act.

As a result Virgin Mobile must establish new training programs, quality assurance processes and auditing procedures after a investigation into e-mails it sent opt-out customers and has agreed to pay $22,000.

Virgin Mobile customers who had previously 'opted out' from receiving marketing emails were sent an email asking if they wanted to change their mind after reviewing some attached promotions.

eCommerce Success Checklist
A Development article written by Mick Clarke

The failure of so many eBusinesses has made it clear that the answer to making an online business a success is not an obvious one. Many tens of thousands of businesses have failed on the Internet in the last few years yet many others remain and flourish.

What the flourishing eBusinesses have proven is that eCommerce is a powerful, cost-efficient way to reach a worldwide audience and earn a robust profit.
Why do some businesses succeed while others fail?