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Thoughts from the Aspedia Team

YouTube Produces 'Shoppable' Videos, Yahoo Buys Tumblr & Google+ Launches Redesign

A Marketing article written by Elle Meech

This week has been very eventful, with announcements coming from Google's I/O conference and the $1.1 billion deal Yahoo signed with media blogging site Tumblr. 

There is never a dull moment in the world of technology and business as brands and icons are ever evolving, improving and building on previous models and features, not to mention breaking deals. 

Google+ announces a dramatic change in the redesign of their page layout, and YouTube creates 'shoppable' videos. 

How to Determine if your Email Campaigns are Effective
A Marketing article written by Lynne Newbury

Email marketing is a great way to communicate a message to a targeted audience. There are a range of different audiences that you can target your campaign to and these may include employees, clients, prospects or suppliers. A few ways in which you as a company can measure the effectiveness of your email campaigns will be discussed below including, how to set goals and improve your open rates.  

LinkedIn Gets Social

A Marketing article written by Elle Meech
Not so long ago LinkedIn launched a new slideshow content feature ad providing engaging information to users, where businesses can add videos, blogs, company news and live updates to their slideshow presentation.

Blogging Should Be Everyone's Business
A Marketing article written by Lynne Newbury
Team blogging is a relatively new approach for companies, where previous blogging techniques saw the responsibility taken on by one or two colleagues from within the social media and marketing team.  Recently, new ideas and approaches are being put into practice as the social media presence for a company becomes increasingly important.  
 
A company's blogging space reflects back onto the brand, and consumers now want to read about a wide range of information from a variety of different people's opinions and views.

The Latest in Web Design - How to Keep up with Trends in a 5 Step Checklist

A Design article written by Catherine Lever

Does it feel like your business is constantly changing to keep up with the latest technology and design trends, as well as the everyday task of satisfying consumers? Web designs and trends are evolving to boost the user experience. A website needs to be engaging, up to date and have fast loading speeds otherwise consumers will simply jump to the next site.  

Here is a 5 step checklist outlining the latest design features and trends for 2013. Use this list to determine if your website is behind the times and if so, it may be in need of a revamp.

Google Launches Powerful New Features in Adwords Benefiting Businesses and Users

A Marketing article written by Catherine Lever
 
The advertising and marketing world is always evolving and continually finding new and innovative ways to reach the consumer. Google's new launch of the enhanced adwords campaign focuses on the user attributes and finding the simplest way to deliver a message specific to the individual's wants and needs.
 
The new features benefit both businesses and consumers. For the consumer the results of a search are tailored around whether, it is on the run with a mobile device, at home on a tablet or at work on a desktop.

What to Expect with the New and Innovative Drupal 8
A Development article written by Catherine Lever
 
While Drupal 8 is not due to be released until later in the year, there is a wide range of speculation forming on what to expect with the latest open source content management system.

A New Marketing Tool from the Guys Over at Google!
A Marketing article written by Mick Clarke
 
Google have just launched 'Google Think Insights' which is basically a tool for marketers but upon further inspection offers so much more.

Fake Facebook Fans, LinkedIn Launches Slideshow and Drupal Aims for World Domination
A Marketing article written by Catherine Lever

In this week's blog we focus on three interesting topics, firstly focusing on how to tell if a business has fake followers and what impact this has for a company. LinkedIn launches a slideshare content ad, which enhances and shows off a business's brand and content in a presentation. Lastly, drupal is set for world domination within the open source content management system. 

Social Media Downfalls

Google Cashes in with Mobile, Takes Google + to the Next Level and Businesses Receiving Advertorial Penalties
A Marketing article written by Catherine Lever

Google makes headlines once again in the news this week, focusing on the progress they have made in regards to their mobile market share. Google plus has also seen a refresh in the past couple days and the features and upgrades are something you won’t want to miss. Companies are now receiving penalties for advertorial advertising and the big question is how did they get their rankings back so quickly?

Making Money from Mobile