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Thoughts from the Aspedia Team

Facebook Goes Public, Pinterest gets Traction and Google's use of Personal Information
A Marketing article written by Lynne Newbury

Social media is the theme this week with the dominant company in this space finally entering the open market with a long anticipated IPO. Google has also announced new policies across most of their products and Microsoft has responded with an ad campaign promoting their own products. Even with all this activity from established online brands, the emerging social network Pinterest has started to get attention from the online marketing media.

Google's 2011 Revenues, the 'Page Layout' Algorithm and What is Your Demographic?
A Marketing article written by Lynne Newbury

What is in Google's $37.9 Billion in 2011 Revenues?

Google released a 'disappointing' earnings announcement with a revenue figure of $37.9 Billion. The biggest contributors to Google during 2011 can be found in the finance and insurance, retailers and general merchandise, travel and tourism and jobs and education industries. Even in the current economic climate, many businesses are still finding the money to advertise in paid search.

Social Search, Google and Google+
A Marketing article written by Mick Clarke

We all know that space at the top of the blended search results is massively at a premium.  Therefore as a result anything you can do to either improve your ranking or increase your listing's footprint in the search engine results has a benefit. Google's blended results has already given businesses another shot at a front page listing through Google Places, YouTube and image search results appearing with their standard ten blue links. Linking your fans and customers to your Google+ page is another chance to rank well in search.

Google wants to Add to your Search
A Marketing article written by Lynne Newbury

The big news this week was Google's announcement of closer integration of Google+ with their main search. The search giant will incorporate more Google+ content in search based on who you are connected with, what they have shared and what you have uploaded yourself.

10 Great Ways to Promote your Website in 2012
A Marketing article written by Lynne Newbury

As always it is a good practice to review your website content on each page at the beginning of the year.  Check your pages, prices and internal and external links are all correct, as well as ensure you have different meta descriptions and titles on every page.

Finishing 2011 with Social Media and Local Search
A Marketing article written by Lynne Newbury

The year is coming to an end and Christmas is just a few days away. Before all of us from Aspedia go on holidays, we would like to thank all of our excellent clients. We have had a great year working with them to produce innovative websites and comprehensive digital marketing strategies to meet and exceed their goals.

This year's last weekly round up post is almost all about social. Facebook have made more changes to their mobile apps and Timeline is now available for all. Google+ is bringing Business pages up to speed, and Google has improved their support for Places over 2011.

Go Local Search for Business and Getting Value from Email
A Marketing article written by Mick Clarke

Local search is a vital channel for business with Google Places an important part of any local search strategy. This week's round has Google linking Google Place check-ins to offers, SEO the marketing channel of choice for small and medium businesses, engaging with customers with email and 10 million Australians now using smartphones.

Google's Top Searches for 2011 and New Social Media Tools
A Marketing article written by Lynne Newbury

Social media and search dominated this week's roundup, with Facebook launching the Timeline, starting in New Zealand, Twitter's recently announced business profiles and Google releasing their top search terms for 2011.

Yelp Launched in Australia and Chrome Comes Second
A Marketing article written by Lynne Newbury

This week came with some big news, Yelp has finally made it to Australia! That was not the only thing to get our attention online, with a great source for web design inspiration and Chrome edging past Firefox to become the world's second favourite browser making the list too.

Young Diggers partner with Aspedia - The Web Company
A Support article written by Lynne Newbury

Young Diggers Visit Aspedia

The team from Young Diggers visited the Aspedia office this week to discuss upcoming projects and improving the Young Diggers’ online strategy and website. 

For those of you who don’t know, Young Diggers are a not-for-profit organisation that helps ex-servicemen and women return to ‘normal’ civilian life after performing military duty overseas.