With the Olympic games starting soon and Facebook's financial results for Q2 released you would be forgiven for thinking that nothing else happened this week. Even with those two brands dominating media coverage online, there were a few other interesting stories. In a surprising move, Optus has acquired the resturant review website, Eatability, for 6 million dollars, and an Online Marketing Manager from Italy has gotten a lot of attention for his Google Analytics inspired personal website.