There are many different types of content that you can use to create valuable information for your online business presence and improve your Search Engine Optimisation and rankings. It is important to feed your website with fresh content, and content that is relevant to your audience so that you keep both your search engine rankings up as well as providing regular and meaningful content to ensure effective audience engagement.  It is important to remember that good content pleases both your audience as well as search engines, and therefore it is important to regularly keep your site up to date with fresh and compelling content so that you encourage that interaction with your audience which increases visits and repeat traffic and generally results in more leads and conversions. 

 

One of the more effective content marketing strategies that you can use is to write a regular blogs on topics that are either thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts, how to information sharing blogs, latest trends, etc .... the options are endless.

 

A blog is usually succinct, informative and relevant to your audience and if done well will keep your audience engaged and interested in coming back to view any future posts. How- To Blog posts are very effective and are favoured by bloggers and readers alike because they like to learn and be informed, and therefore the more quality information that you can give them, the better.

 

How-To Blogs used as part of your content marketing strategy are valuable as well as helpful, they make great pieces of what is called evergreen content (useful content that is used season to season, year to year with little to no need for major upkeep). These type of blogs can stand the test of time, they rarely date and they are used as a stable and effective inbound marketing tool which allows you to reap the benefits of educating your online audience. 

 

Recent online data suggests that content published on this type of How-To blog reveals that how-to style posts can generate an average of 50 - 60% more views than all other types of posts because readers love this type of content. 

 

Stay tuned for next weeks blog on how to get started on maximising your content strategy and learn how to write a How -To Topic Blog. Now it's your turn to become the teacher and the thought leader for your industry.