The Olympic's Social Media Play, Facebook's Q2 results and Online Reviews for 6 Million
With the Olympic games starting soon and Facebook's financial results for Q2 released you would be forgiven for thinking that nothing else happened this week. Even with those two brands dominating media coverage online, there were a few other interesting stories. In a surprising move, Optus has acquired the resturant review website, Eatability, for 6 million dollars, and an Online Marketing Manager from Italy has gotten a lot of attention for his Google Analytics inspired personal website.
Count Down to the Social Olympics
The IOC is joining their media partners with their own online games coverage. The IOC's official Olympic Athlete's Hub serves as a single location for people following the games to get the latest news and find their favourite athletes online. The new site aggregates the Facebook and Twitter updates from the athletes and links to the IOC's other social media presences. It will even include live streams from the athletes village over the course of the games.
The 6 Million Dollar Online Review Website
In a surprising move, Optus, the telecommunications company has bought Eatability, an Australian based review website. The nine year old local Internet startup was originally started in Sydney and grew to become one of Australa's most popular resturant and entertainment guides.
Facebook's Post IPO Woes
Facebook's second quarter financial results have inspired a lot of speculation about the Social media giant. With their share price sliding since IPO, Facebook's revenue report has not helped much.
Google Analytics Resume goes Viral
Italian online marketing manager, Simone Fortunini used his familiarity with Google's popular Analytics program in a different way in his search for a new gig. Modelling his personal website after Google Analytic's new user interface, Simone's resume has attracted a lot of attention, even from outside of digital marketing.