Some interesting online statistics recently released show that online marketing is changing. Are you up to speed on how to connect with your audience?

• A massive 90% of online consumers trust recommendations from people they know, 70% from people they don't know!
• 65% of social media users put trust in the information posted by their network contacts online in the age group 18-24!
• 67% of shoppers spend more online following recommendations from friends or their online community of friends!
• 61% of users rely on 'user reviews' before making their final decision to buy!
• 25% of search results for the top 20 global brands are links to user generated content such as reviews, testimonials, polling etc!
• Online businesses lose up to 67% of consumers due to a lack of product information!
• Over half of Internet users will research products and services online before making a purchase in a shop!
• 45% of UK online shoppers leave the site if they do not find what they want on the first page!
• 75% of people don't believe that companies tell the truth in advertisements!