iPhone 5, is all the fuss worth it? Google goes after Instagram, and how marketing your business locally matters!
A Marketing article written by Mick Clarke
With this weeks release of Apples latest iPhone the '5' current iPhone '4' users are busy comparing features to see whether it is worth upgrading to the new version. From the first few days of selling the new iPhone in the US it would appear that Apple on to a winner with records sales levels and all the major US carriers have sold out, leaving an Apple spokesperson saying that they have 'been blown away by the customer response'! In the first 24 hours alone sales topped 2 million, more than double the record set by the previous model.
So is this just a great marketing campaign or does the new iPhone really have an impressive list of new features to blow away new customers? Well there is no NFC but the screen is larger, there is a new 'Lightning' connector which means your old iPhone docks etc will not be able to be used by the new version without an adapter. There are improvements to the camera and increased battery life not to mention 4G but you would still have to consider whether it is worth the $'s but most customers will most likely upgrade their plan to add the new phone.
Google has agreed to the purchase of the photography app 'Snapseed' from German developer Nik Software for an undisclosed sum this week. The Snapseed integration into Google + would put the search giant on par with Facebook and Instagrams photo editing capabilites.
"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Google+ boss Vic Gundotra wrote in a recent Blog post.
Ok here are some of the latest stats released regading the importance of 'local' internet marketing for businesses of all sizes;
- 13 million users are online every day in Australia
- 73% of all online search activity relates to local content
- Page 1 and indeed number 1 rankings for your business name locally are very achieveable
- 93% of searches do not go past page 1
- Clicks on Google+ local listings are increasing with the repositioning of results
Marketing your business locally is more important today than ever as it is clear that most people search as the first point of call to find a local business, even if you do not have a website you can still promote your business online by utlising Google+ local and other online marketing to promote your brand. If you do have a website then make sure your site promotes your business the way you promote it and if it is old and tired then consider updating it as most people will make a decision on your business based on the website first. Having a nice looking website is great but it also needs to be user friendly and simple to navigate, offer users the product and service information they need and ensure every page has an outcome or the ability for visitors to contact you.
It never ceases to amaze me how many businesses stil have a website which dates back to the early 2000's, the internet have moved so much you need to keep up to date if you want your website to remain as your online marketing tool.