Internet Marketing Strategies

Let us do the work and drive you the qualified leads you need

An Aspedia Webmaster Program incorporates the diverse capabilities of our talented staff into one seamless Web Solution.  In addition to website design and build we provide research, strategy, functional requirements documentation, marketing, test and measurement.  All rolled into one managed program.

Each Webmaster program includes the following project stages:

1. Strategy

We undertake market, competition, geographic and demographic analysis to determine where you fit into the online market place.  We review your online competitors, your existing search engine optimisation and product viability for online leads or sales. Then an initial online strategic report to completed for your review.

2. Pre-Production

The pre-production stage documents what is required to be built to deliver upon the strategies previously agreed.  This functional requirements document includes a site map, user journeys, wireframes, navigational pages, calls to action and functionality to be included within your solution.  We also document the user roles required and what content each user type can see and functionality they can interact with.

This plan ensures we achieve optimal usability and use engagement to maximise leads, sales or other conversion goals for your business.

3. Design

Our design team will review your existing marketing and combine it with our concepts and ideas to develop visual and navigation designs for each page of your website taking into account the various user roles and journeys they are expected to take. 

Initial Home Page and Follower Page concepts are agreed and signed off prior to developing designs for other key pages required within the user journeys.  We present these concepts to our clients for feedback and approval ensuring you are happy with the outcomes.

4. Development

Once designs are complete we now initiate the website development stage to build all the features and functionality outlined in the pre-production documentation.  A test plan is created to ensure usability and functionality requirements are met. 

At this point client content can be uploaded prior to our search engine optimisation team reviewing it and suggesting an optimisation plan to maximise your search engine results.

5. Deploy Ongoing Marketing

We perform further search engine optimisation techniques after your site is live to the world wide web and then continue with the ongoing marketing strategies outlined in the strategy document.  This could include, search engine advertising, affiliate marketing, creation social media pages, newsletter marketing, directory listings, on page and off page linking strategies, or other technique to drive leads into your sales funnel.  These strategies are modified throughout the life of your marketing program to ensure we adapt to changing market conditions.

6. Test & Measure

Every site has Google Analytics installed to provide accurate ‘real time’ data reporting on conversions funnels, traffic sources, and top keywords. This data is combined with heat mapping which allows us to see how your visitors interact with your website from where we can make informed decisions about your different campaigns and test initiatives to improved and maximise results.

We report this information back to you so that it can be used in other marketing efforts that you may be undertaking.