Mailservant

An eNewsletter (or "ezine") is a regularly distributed electronic publication generally about one main topic that is of interest to its subscribers.

Generally speaking eNewsletters include recent news, tips, business and product updates, special offers and upcoming events, as well as contact information for general inquiries. Regular delivery helps you to build your credibility and develop lasting relationships with your readers by positioning you as an expert in your field.

Your eNewsletter system should track readership statistics such as who received it, who opened it, what articles were read and by whom, how long they spent reading it and whether they clicked any links to visit your website to learn more about the topic. This information allows the profiling of each reader to provide your sales team with statistics that identify the "low hanging fruit".

Our eNewsletter features include:

* Multiple Newsletter templates for campaign alignment
* Multiple subscriber lists for better demographic profiling
* Detailed statistical reporting providing campaign results
* Campaign scheduling to pre-plan delivery times
* Link tracking to gather usage/consumption statistics
* Auto-responders for sign-up and unsubscribe to keep users informed
* Double opt-in privacy protection to meet National Privacy Principles
* HTML and ACSII send modes

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Find out how eNewsletter marketing can help you to boost your sales, branding and website traffic.